Technical Skills

Data Analysis Test

Assess the ability to interpret charts, tables, trends and basic statistical information.

45 minMedium15 questions15 sections
Data interpretationCharts and tablesTrendsBasic statistics
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Topics covered

Metric DefinitionExperiment QualityExperiment DesignSimpson's ParadoxChurnBusiness InterpretationCohortsMetric GamingMissing DataAttributionForecastingData QualityDashboard ReviewPractical AnalysisExecutive Communication

Sample questions

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Metric DefinitionMid-level

A product manager asks you to improve 'engagement.' Turn this into a measurable analytical question. Define at least two candidate metrics, their denominators, time windows and one way each could be gamed.

Experiment QualityMid-level

An A/B test was configured 50/50, but after one week Variant A has 62,000 users and Variant B has 48,000. Conversion differs by 9%. What should you do before interpreting the result?

Experiment DesignMid-level

Design an experiment to test whether reducing an onboarding form from 12 fields to 6 improves activated accounts, not just form completion.

Simpson's ParadoxSenior

Overall conversion fell after a redesign, but conversion increased within both mobile and desktop segments. Explain how this can happen and what analysis you would present.

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