Role-Specific Assessments

Marketing Skills Assessment

Assess knowledge of positioning, funnels, digital channels, campaign measurement and marketing analytics.

30 minMedium20 questions20 sections

PositioningMarketing funnelsDigital channelsMeasurement and analytics

Topics covered

PositioningAudienceResearchValue PropositionFunnelsConversionMeasurementAttributionSEOContentPaid MediaEmailExperimentationRetentionCACLTVSegmentationBrandBudgetAnalysis

Sample questions

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PositioningMedium

What should strong positioning make clear?

A.Only the company history

B.Who the product is for, the problem it solves and why it is different

C.Every product feature

D.The office location

Positioning establishes audience, category or problem and differentiation.

AudienceEasy

An ideal customer profile is primarily used to:

A.Describe the organisations most likely to benefit and buy

B.List every possible consumer

C.Replace customer research

D.Set employee salaries

An ICP focuses go-to-market resources on likely-fit accounts.

ResearchMedium

Which method is best for understanding why recent buyers chose a product?

A.Interviewing recent buyers with open questions

B.Counting homepage colours

C.Asking only the sales team

D.Copying a competitor slogan

Direct qualitative research reveals decision context.

Value PropositionMedium

Which statement is a value proposition rather than a feature list?

A.Includes dashboards, exports and alerts

B.Helps finance teams close month-end faster by reducing manual reconciliation

C.Built with JavaScript

D.Has three pricing tiers

It connects the product to a meaningful outcome for an audience.

The supplied content includes 16 more questions.

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